Google Local Guides

I led the photography creative direction and photo-educational content strategies for the Google Local Guides global community program while managing the production of high-quality brand creative assets from development to post-production — serving a community of over 150MM worldwide.

While partnering with marketing, social, creative, content, and product teams, I established photography brand guidelines, best practices, and workflows; wrote shoot briefs and content; sourced talent and creatives; produced full-cycle photo and video; managed budgets and teams; and art directed shoots to deliver engaging visual storytelling assets.